BUILT FOR CONTROL
Measure what matters and retain only what is needed
Campaigns and channels
Organize links with consistent attribution and UTM rules.
Dynamic QR
Change the destination without reprinting the code.
Aggregated reports
Daily, source, device, region and destination breakdowns.
Privacy boundary
Do not store raw IP addresses; use rotating anonymous hashes for deduplication.
Visibility levels
Private, unlisted and public reports with sample thresholds.
Retention
Partitioned events, corrected aggregates and controlled retention windows.